The High in
HYTimes.

The Name

Two surnames.
One standard.

HYTimes was never just a business name. It's a signature — literally.

H for Hodgson.  Y for Yip. Two surnames, two people, one shared vision of what good work actually looks like. When the foundation of a company comes from the people behind it, the name should reflect that. HYTimes does.

The HY is personal. Hodgson and Yip — the people behind every decision this company makes. Embedding those initials into the name wasn't a branding exercise; it was a commitment. Every deliverable, every client relationship, every standard we hold ourselves to carries those two letters.

Times is the rest of the promise. The moments that matter. The era we're building in. A word that implies consistency — showing up the same way, every time, regardless of the project size or the deadline pressure.

The Standard

Set the bar.
Then raise it.

From the first day, HYTimes has operated from a single premise: if it's worth doing, it's worth doing at the highest level. That means doing the homework before the meeting. Pushing back when something isn't right. Delivering work that holds up under scrutiny, long after the invoice is paid.

It means treating every client's project as if it's the most important one — because to them, it is.

The Divisions

Built for different
worlds. Same DNA.

HYTimes Group is the parent umbrella — but beneath it, two distinct disciplines each carry their own expertise and the same standard of care.

The Times

Times worth
remembering.

"Times" matters too. We live in an era that moves fast, where standards slip quietly and "good enough" becomes the default. HYTimes exists as a pushback against that — a deliberate bet that quality still wins, that relationships still matter, and that the right way to do something is the only way worth doing it.

The name is a reminder we carry into every project, every partnership, every deliverable. We're proud of what those two letters stand for. We intend to keep earning them.